Use fewer tools and own more of the stack
A GTM tech stack is the set of tools behind each step of outbound: data, enrichment, signals, AI, the CRM, sending and orchestration. Below are tools we often use, by layer. We have no reseller deal with any of them. You pick the tools; we connect them.
- 01
Data
Find accounts and people that match your ICP.
- 02
Enrichment
Fill in roles, firmographics and verified emails.
- 03
Signals
Spot funding, hiring, job changes and site visits.
- 04
AI
Research each account, score it and write the reason to reach out.
- 05
CRM
Hold the record of accounts, owners and deals.
- 06
Sending
Send email and LinkedIn sequences from warmed inboxes.
- 07
Orchestration
Run each step on a schedule and pass data between them.
We have no paid partnership or affiliate link with any vendor on this page.
Choose code, Clay or n8n for each job
| Build in | Use it when | Trade-off |
|---|---|---|
| Code | The job runs every day at volume, needs tests, or must be owned by your team. | Someone must read code to change it. The runbook and tests make that easier. |
| Clay | Your team already works in Clay, or you need a one-off list fast. | You pay per action and per data credit, and the logic lives in Clay's tables. |
| n8n | Your ops team wants to see and edit the flow as boxes and arrows. | Complex scoring and tests are harder than in code. |
Tell us your current stack
The scoping brief asks what you use now. We build around it.