GTM engineering prices you can see before you ask

GTM engineering builds start from $3,000 (£2,400). A written diagnostic costs $1,500 (£1,200), fixed. A full owned lead machine starts from $12,000 (£9,600), and the monthly run plan from $5,000 (£4,000). These are indicative prices: you get a fixed quote after we read your scoping brief. GBP prices are set prices, not a conversion.

Choose the build or plan that fits

One-off builds

Anyone who wants a written plan before a build

Fixed

Lead machine diagnostic

Get a written plan and a fixed quote for your lead machine.

$1,500£1,200 fixed

We credit the full fee against a build that starts within 60 days.

A read-only review of your CRM, data sources and sending set-up.
A map of your current flow against the 7 steps of a lead machine.
A cost model for tools and data at your volume.
A build plan with sizes and a fixed quote.

Outcome You know what to build, what it costs to run, and what to skip.

Get a fixed quote

Lead-gen, outbound and marketing agencies

S to L

White-label build

Sell lead machines under your brand. We build them; your client sees only you.

from $3,000£2,400 per build

One workflow, priced by size: S from $3,000, M from $5,000, L from $8,000.
Work under NDA. Your brand on every handover document.
Code in your repo or your client's repo, in Clay, or in n8n. You choose.
A runbook and a recorded walkthrough your team can resell.

Outcome You take on more client work without a new hire.

Get a fixed quote

B2B SaaS teams with inbound demand

Inbound routing sprint

Every form fill gets enriched, scored and sent to the right rep in Slack.

from $5,000£4,000 per build

Form to enrichment to score to owner, with a Slack alert to the rep.
A build target of 60 seconds from form submit to the Slack alert.
Owner rules in code or in your CRM, with tests for each rule.
A CRM clean-up pass: duplicates merged, stale contacts flagged.

Outcome Hot inbound leads reach a rep while the buyer still has your tab open.

Workflows: inbound lead routing, CRM enrichment and clean-up

Get a fixed quote

Teams with a defined ICP and a working offer

Signal-based outbound engine

Reach accounts when they show a buying signal, with a reason to reach out.

from $8,000£6,400 per build

Signals of your choice: funding, hiring, a new exec, pricing-page visits.
An AI research step that writes one reason-to-reach-out line per account.
Routing to a CRM owner, a Slack alert or a sequence.
An approval gate. Nothing sends until a named person approves it.

Outcome Your reps work a short list of accounts with a reason to talk now.

Workflows: signal-based outbound, job-change and new-exec alerts, website visitor identification

Get a fixed quote

Seed to Series B B2B SaaS

Owned lead machine

All 7 steps, from list to report, built as code in your own repo.

from $12,000£9,600 per build

List, enrichment, signals, AI research, routing, sending and reporting.
A repo in your GitHub with scheduled jobs and a database.
Direct calls to vendor APIs, with no per-row platform fee from us.
Tests, a cost log for every run, and a runbook.

Outcome You own a working lead machine and the code that runs it.

Workflows: account list and enrichment waterfall, sending infrastructure, pipeline reporting

Get a fixed quote

Monthly plans

Agencies with a steady flow of builds

Monthly

White-label capacity

Reserve monthly build capacity for your client work.

from $4,000 a month£3,200 a month

A fixed amount of build work each month, agreed in advance.
A shared queue. You set the order of client work.
Fixes to builds we shipped for you, inside the monthly amount.
30 days notice to stop or change the amount.

Outcome You sell builds with a known cost and a known delivery slot.

Get a fixed quote

Teams that want us to operate the machine after launch

Monthly

Run and improve

We watch the machine, fix what breaks and test new signals each month.

from $5,000 a month£4,000 a month

Weekly checks on job runs, data costs and inbox health.
New signals, prompts and sequences, tested on a small sample first.
A monthly report on replies, meetings and pipeline from your CRM.
30 days notice to stop.

Outcome The machine keeps up with your market without a full-time hire.

Get a fixed quote

Price a single workflow by its size

Each workflow has a size. The size sets the starting price. We do not quote hours.

SSmall

from $3,000from £2,400

One workflow on a stack you already have. One data source, one destination.

For example: sending infrastructure, pipeline reporting

MMedium

from $5,000from £4,000

One workflow with several sources, a scoring step and a CRM write-back.

For example: inbound lead routing, account list and enrichment waterfall, job-change and new-exec alerts, website visitor identification, CRM enrichment and clean-up

LLarge

from $8,000from £6,400

A workflow that ends in live sends, with approval gates and a run log.

For example: signal-based outbound

See the workflows and their sizes

Know your monthly tool costs before you start

You pay tools and data direct to each vendor, at cost. We add no margin. Here are public list prices, checked on 29 Oct 2026. Vendors change prices often, so check the page before you budget.

Layer	Tool	Public list price	Source
Orchestration	Clay	Free plan $0. Launch from $185 and Growth from $495 a month on monthly billing, and both scale with usage. Enterprise is custom.	Source: Clay pricing page
Orchestration	n8n Cloud	€20 to €50 a month, billed annually. The self-hosted Community edition needs a server you pay for.	Source: n8n pricing page
Email sending	Instantly	$47 to $358 a month, monthly billing.	Source: Instantly pricing page
Email sending	Smartlead	$39 to $379 a month, monthly billing.	Source: Smartlead pricing page
LinkedIn sending	HeyReach	$79 per LinkedIn sender a month. Agency plan $999 a month.	Source: HeyReach pricing page
Inboxes	Google Workspace	€6.80 per inbox a month on an annual commitment (Business Starter, euro price list). Flexible billing costs more, and your local price can differ.	Source: Google Workspace pricing page (euro price list)
CRM	HubSpot Sales Hub	Starter $7 to $20 per seat a month. Professional $90 to $100 per seat a month. The price depends on the billing term. Professional also has a one-time $1,500 onboarding fee.	Source: HubSpot Sales Hub pricing page
Data	Apollo	Per-seat plans. See the vendor page for current prices.	Source: Apollo pricing page
AI	Anthropic API (Claude)	Pay per token. A cost log in each build shows your real spend per run.	Source: Anthropic API pricing page

Worked example: a lean email stack

Smartlead Base: $39 a month.
10 Google Workspace inboxes: 10 × €6.80 = €68 a month on an annual commitment. Flexible billing costs more.
n8n Cloud Starter: €20 a month, billed annually.
AI tokens and data APIs: billed by use. The cost log shows the real figure.

This is arithmetic from the list prices above, not a quote. Your volume sets the real figure. The diagnostic gives you a cost model at your volume.

Sending domains cost the registrar's yearly fee. You buy them in your own name, so they stay yours.

GBP prices are set prices, not a live conversion of the USD figure.

Know what costs extra

Tools and data: You pay each vendor direct, at cost. We add no margin.
Sending domains: You buy them at your registrar, in your name.
CRM set-up from scratch: This is RevOps work. We quote it as a separate sprint after the diagnostic.
Changes after handover: We quote new scope as a new build, or cover it in the monthly run plan.