Skip to main content
Pipe & Signal
Get a quote

Website visitor identification

Website visitor identification that alerts the right rep

Website visitor identification matches visits on your site to companies. This workflow scores visits to your pricing and demo pages, tells the account owner in Slack, or queues a sequence for approval.

Send a scoping brief

Mfrom $5,000 · £4,000

Indicative price. You get a fixed quote after the brief.

Trigger

A known or matched account visits your pricing, demo or comparison pages.

How the website visitor identification workflow runs

  1. 01

    Signals

    Capture

    A visitor tool matches site visits to companies.

  2. 02

    List

    Match

    The machine checks the company against your ICP and your CRM.

  3. 03

    Enrich

    Find the buyer

    The waterfall finds the likely buyer at the account.

  4. 04

    AI research

    Score

    Pages viewed, visit count and fit set the score.

  5. 05

    Route

    Route

    Owned accounts alert the owner. Unowned accounts queue for approval.

Tools

  • A visitor identification tool such as Common Room or Unify
  • Apollo or LeadMagic
  • Claude API
  • Your CRM
  • Slack

Data in

  • Your site pages and their weight
  • Your ICP rules
  • CRM owners

Data out

  • A scored visit signal per account
  • An owner alert or a queued sequence

You own

  • The page weights
  • The score rules
  • The routing rules

Code or Clay?

We connect the visitor tool by API and keep the score and routing in code, so you can change the page weights in one file.

See the GTM tech stack by layer and Clay vs Claude Code.

Price: size M, from $5,000

Medium: One workflow with several sources, a scoring step and a CRM write-back.

From $5,000 · £4,000 as a single build. Indicative price. You get a fixed quote after the brief.

GTM engineering pricing by size

You can buy this workflow alone at size M. It is also part of this larger build:

Teams with a defined ICP and a working offer

L

Signal-based outbound engine

Reach accounts when they show a buying signal, with a reason to reach out.

from $8,000£6,400 per build

  • Signals of your choice: funding, hiring, a new exec, pricing-page visits.
  • An AI research step that writes one reason-to-reach-out line per account.
  • Routing to a CRM owner, a Slack alert or a sequence.
  • An approval gate. Nothing sends until a named person approves it.

Outcome Your reps work a short list of accounts with a reason to talk now.

Get a fixed quote

Related workflows

Size L7 steps

Signal-based outbound

Reach accounts in the week they show a buying signal

from $8,000 · £6,400

Size M5 steps

Job-change and new-exec alerts

Know when a champion moves or a new exec arrives

from $5,000 · £4,000

Size M6 steps

Inbound lead routing

Lead routing for inbound: the right rep, with a 60-second target

from $5,000 · £4,000

All GTM engineering workflows