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Pipe & Signal
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For seed to Series B B2B SaaS

Get the lead machine built before you hire to run it

You have founder sales, an SDR and a founding AE. They need a steady flow of the right accounts at the right time. We build that machine as code your team owns.
Send a scoping briefSee prices

Build the machine at hire 3, not before

A recruiter who places GTM engineers describes a common order: founder sales, then an SDR, then a founding AE, then a GTM engineer. She says a GTM engineer hired before proven revenue rarely works well.

That is the point where we fit. Your offer works, your ICP is clear, and your reps need more of the right conversations.

Source: Noemie Jacquemin (The Clay Headhunter), "RevOps vs GTM Engineering", free Maven lesson, 14 Oct 2026

Compare a hire, a fractional engineer and a build partner

Full-time GTM engineer (US)

US median base salary $150,000 a year.

A machine that needs a full-time owner.

Source: RevGuild, GTM Engineer Salary & Market Report 2026

Fractional GTM engineer

One Clay community post (Jun 2026) offered $80 to $90 an hour for 10 to 20 hours a week.

Small, steady changes on a stack you already have.

Source: Clay community job board, fractional GTM and operations engineer post

Pipe & Signal

Builds from $5,000, with a fixed quote per build. Optional run plan from $5,000 a month.

A machine built now that your future hire can own.

When you hire a GTM engineer later, they inherit a repo with tests and a runbook, not a pile of vendor tables.

Start with the build that fixes your biggest gap

B2B SaaS teams with inbound demand

M

Inbound routing sprint

Every form fill gets enriched, scored and sent to the right rep in Slack.

from $5,000£4,000 per build

  • Form to enrichment to score to owner, with a Slack alert to the rep.
  • A build target of 60 seconds from form submit to the Slack alert.
  • Owner rules in code or in your CRM, with tests for each rule.
  • A CRM clean-up pass: duplicates merged, stale contacts flagged.

Outcome Hot inbound leads reach a rep while the buyer still has your tab open.

Workflows: inbound lead routing, CRM enrichment and clean-up

Get a fixed quote

Teams with a defined ICP and a working offer

L

Signal-based outbound engine

Reach accounts when they show a buying signal, with a reason to reach out.

from $8,000£6,400 per build

  • Signals of your choice: funding, hiring, a new exec, pricing-page visits.
  • An AI research step that writes one reason-to-reach-out line per account.
  • Routing to a CRM owner, a Slack alert or a sequence.
  • An approval gate. Nothing sends until a named person approves it.

Outcome Your reps work a short list of accounts with a reason to talk now.

Workflows: signal-based outbound, job-change and new-exec alerts, website visitor identification

Get a fixed quote

Seed to Series B B2B SaaS

L

Owned lead machine

All 7 steps, from list to report, built as code in your own repo.

from $12,000£9,600 per build

  • List, enrichment, signals, AI research, routing, sending and reporting.
  • A repo in your GitHub with scheduled jobs and a database.
  • Direct calls to vendor APIs, with no per-row platform fee from us.
  • Tests, a cost log for every run, and a runbook.

Outcome You own a working lead machine and the code that runs it.

Workflows: account list and enrichment waterfall, sending infrastructure, pipeline reporting

Get a fixed quote

Teams that want us to operate the machine after launch

Monthly

Run and improve

We watch the machine, fix what breaks and test new signals each month.

from $5,000 a month£4,000 a month

  • Weekly checks on job runs, data costs and inbox health.
  • New signals, prompts and sequences, tested on a small sample first.
  • A monthly report on replies, meetings and pipeline from your CRM.
  • 30 days notice to stop.

Outcome The machine keeps up with your market without a full-time hire.

Get a fixed quote

Indicative prices. You get a fixed quote after we read your scoping brief. Tool and data costs are extra and you pay them at cost.

Check if you are ready

Good fit

  • Founder sales has closed deals and the offer repeats.
  • You can describe your ICP in a few rules.
  • You have at least one rep who can work the leads.

Not a fit

  • You have no paying customers yet.
  • You need a CRM set up from scratch first. That is RevOps work, and we quote it as a separate sprint.
  • You want someone to run campaigns and write copy every day.

Founder questions

Is this a fractional GTM engineer?

It works like one, with a fixed price per build. You get the system and the code, not a block of hours.

Should we hire a GTM engineer instead?

Hire when the machine needs a full-time owner. Until then, a fixed build costs less and gives your future hire a clean start.

Do you replace our SDR?

No. The machine gives your SDR and AE better accounts and a reason to reach out. People still run the conversations.

What do we need to give you?

Your ICP, your offer, CRM access and 2 or 3 emails that worked. The scoping brief asks for each one.

Can our engineers maintain it?

Yes. It is a normal repo with tests and a runbook. Any engineer on your team can read it.

Get a fixed quote for your lead machine

Send the scoping brief. We reply by email within 2 working days.

Send a scoping brief