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Inbound lead routing

Lead routing for inbound: the right rep, with a 60-second target

Lead routing for inbound demand: a form fill starts the flow. The machine enriches the lead, scores it, picks the owner and posts it to the rep in Slack. The build target is 60 seconds from submit to alert.

Send a scoping brief

Mfrom $5,000 · £4,000

Indicative price. You get a fixed quote after the brief.

Trigger

A buyer submits a demo, contact or pricing form on your site.

How the inbound lead routing workflow runs

01
List
Form fill
A webhook catches the form the moment the buyer submits it.
02
Enrich
Enrich
The waterfall adds company size, industry, role and location.
03
AI research
Score
Rules and an LLM score fit and intent. The score flags free email domains and competitors.
04
Route
Pick the owner
Owner rules match territory, segment and existing account owner in the CRM.
05
Route
Alert
The rep gets a Slack message with the lead, the score and the reason.
06
Report
Track
The CRM records time to alert and time to first touch for each lead.

Tools

Your form tool (HubSpot forms, Webflow or a custom form)
Apollo or LeadMagic enrichment by API
Claude API for the intent score
HubSpot, Salesforce or Attio as the CRM
Slack

Data in

Your form fields
Owner rules: territory, segment, round robin
Your fit rules

Data out

An enriched, scored lead in the CRM
A Slack alert to the owner
Time-to-alert and time-to-first-touch fields

You own

The webhook handler and its tests
The owner rules as readable code
The score rules
A log of each lead and how long each step took

Code or Clay?

We build this in code or in n8n, because a 60-second target needs a direct webhook. Clay can enrich in the middle if you already pay for it.

See the GTM tech stack by layer and Clay vs Claude Code.

Price: size M, from $5,000

Medium: One workflow with several sources, a scoring step and a CRM write-back.

From $5,000 · £4,000 as a single build. Indicative price. You get a fixed quote after the brief.

GTM engineering pricing by size

You can buy this workflow alone at size M. It is also part of this larger build:

B2B SaaS teams with inbound demand

M

Inbound routing sprint

Every form fill gets enriched, scored and sent to the right rep in Slack.

from $5,000£4,000 per build

Form to enrichment to score to owner, with a Slack alert to the rep.
A build target of 60 seconds from form submit to the Slack alert.
Owner rules in code or in your CRM, with tests for each rule.
A CRM clean-up pass: duplicates merged, stale contacts flagged.

Outcome Hot inbound leads reach a rep while the buyer still has your tab open.

Get a fixed quote

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