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Clay agency

Clay agency builds, or the same workflow as code you own

A Clay agency builds and runs GTM workflows in Clay for you: account lists, enrichment waterfalls, signals, AI research and CRM sync. We do that work in your Clay workspace. Or we build the same workflow as code in your repo, with no fee per action. You get a fixed quote after a written brief.

Send a scoping briefSee the prices

Pipe & Signal is not a Clay certified partner. We have no paid deal with Clay or with any other vendor we name.

What a Clay agency does

Most Clay agency work fits into 6 jobs. We do each of them in Clay or in code.

  • Build account lists

    Turn your ICP into filters and pull the accounts and people that match.

  • Run enrichment waterfalls

    Try data providers in order until each contact has a verified email and the right role.

  • Watch for signals

    Track funding, hiring, job changes and site visits, and score each account.

  • Add AI research

    Use an LLM step to research each account and write a reason to reach out.

  • Sync to the CRM and the sender

    Push clean records to HubSpot, Salesforce or Attio, and leads to Instantly, Smartlead or HeyReach.

  • Keep it running

    Fix tables that break, watch credit spend and add new signals each month.

What a Clay agency costs

Public prices fall into 3 models: an hourly expert, a monthly retainer and a fixed project. Your Clay plan comes on top.

Freelance Clay expert

One Clay community post (Jun 2026) offered $80 to $90 an hour for 10 to 20 hours a week.

Right for small, steady changes to a Clay workspace you already run.

Source: Clay community job board, fractional GTM and operations engineer post

Clay agency retainer

Reachly, a Clay agency, states its retainer starts from $3,500 a month.

Right when you want an agency to run the tables and the sends each month.

Source: Reachly, "Clay Agency: What It Does, What It Costs, How to Choose"

Clay agency project

RevPartners lists a 90-day Clay implementation at $25,000.

Right for a large, one-time Clay set-up with a fixed scope.

Source: RevPartners, Clay agency page

Pipe & Signal build

Fixed price per build, from $3,000 · £2,400. A written diagnostic is $1,500 · £1,200, fixed.

Right when you want a fixed price and a choice between Clay and code.

Clay's partner directory filters agencies by budget: any budget, $5k+ a month or $10k+ a month. Your Clay plan is a separate cost. Launch starts at $185 a month and Growth at $495 a month on monthly billing, and both scale with usage.

Sources: Clay Solutions Partner Directory; Clay pricing page

When to build in Clay, and when as code

We build in both. The choice depends on volume, on who edits the flow, and on who should own the logic.

Build in Clay when

  • Your team already works in Clay and wants to edit the flow.
  • You need a one-off list or a test this week.
  • You want many data providers in one waterfall without a contract with each.

Build as code when

  • The job runs every day across many accounts, so per-action fees add up.
  • You need tests, a cost log and an undo path for CRM writes.
  • You want the system to keep running with no platform subscription.
  • Your future in-house GTM engineer should inherit a normal repo.

Read the full Clay alternative comparison

Our offer: a Clay build or the same workflow as code

Each build gets a fixed price after the brief. You own what we build, in your Clay workspace or in your repo.

Anyone who wants a written plan before a build

Fixed

Lead machine diagnostic

Get a written plan and a fixed quote for your lead machine.

$1,500£1,200 fixed

We credit the full fee against a build that starts within 60 days.

  • A read-only review of your CRM, data sources and sending set-up.
  • A map of your current flow against the 7 steps of a lead machine.
  • A cost model for tools and data at your volume.
  • A build plan with sizes and a fixed quote.

Outcome You know what to build, what it costs to run, and what to skip.

Get a fixed quote

Lead-gen, outbound and marketing agencies

S to L

White-label build

Sell lead machines under your brand. We build them; your client sees only you.

from $3,000£2,400 per build

  • One workflow, priced by size: S from $3,000, M from $5,000, L from $8,000.
  • Work under NDA. Your brand on every handover document.
  • Code in your repo or your client's repo, in Clay, or in n8n. You choose.
  • A runbook and a recorded walkthrough your team can resell.

Outcome You take on more client work without a new hire.

Get a fixed quote

Teams with a defined ICP and a working offer

L

Signal-based outbound engine

Reach accounts when they show a buying signal, with a reason to reach out.

from $8,000£6,400 per build

  • Signals of your choice: funding, hiring, a new exec, pricing-page visits.
  • An AI research step that writes one reason-to-reach-out line per account.
  • Routing to a CRM owner, a Slack alert or a sequence.
  • An approval gate. Nothing sends until a named person approves it.

Outcome Your reps work a short list of accounts with a reason to talk now.

Workflows: signal-based outbound, job-change and new-exec alerts, website visitor identification

Get a fixed quote

Indicative prices. You pay Clay, data vendors and sending tools direct, at cost. We add no margin.

Hire a Clay expert, or a build partner?

A freelance Clay expert fits small, steady changes to a Clay workspace that you already run.

Clay lists partner agencies in its own directory, by tier and by budget.

A build partner fits when you need a full workflow built now, with tests and a runbook. You also keep the option to move it out of Clay later.

Clay agency questions

What is a Clay agency?

An agency that builds and runs GTM workflows in Clay for its clients: lists, enrichment, signals, AI research and CRM sync.

Are you a Clay certified partner?

No. We build in Clay, in n8n and in code. We have no paid deal with any of them.

How much does a Clay expert cost?

Public figures vary. One Clay community post offered $80 to $90 an hour. Clay's partner directory filters agencies at $5k+ and $10k+ a month. The cost cards above link each source.

Can you work in our Clay workspace?

Yes. We build in your workspace, on your Clay plan. You keep every table.

Can you move a Clay workflow to code?

Yes. We rebuild the table logic as code in your repo, with tests, and keep Clay for the jobs where it still wins.

Do you white-label Clay builds for agencies?

Yes. Agencies resell our builds under their own brand. White-label builds start from $3,000 (£2,400).

Get a Clay build, or the same workflow as code

Tell us what your Clay tables do today. We quote both options when both make sense.

Send a scoping brief