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Pipe & Signal

For lead-gen, outbound and marketing agencies

Sell more GTM builds without a new hire

You sell the lead machine. We build it under your brand. Your client sees your name on every document and every handover.

Win the clients who now want to own their stack

A recruiter who places GTM engineers says many companies that used to hire lead-gen agencies for outbound now build it in-house.

You can answer with an offer they want: a lead machine built as code the client owns, sold and managed by you.

Source: Noemie Jacquemin (The Clay Headhunter), "RevOps vs GTM Engineering", free Maven lesson, 14 Oct 2026

Hand off the build and keep the client

Your brand

Handover documents, runbooks and walkthroughs carry your brand. We sign an NDA before we see client data.

Your client relationship

We talk to your client only when you ask us to. You own the account.

Your choice of tool

We build in code, in Clay or in n8n. Your client keeps what we build.

Your margin

Our price is fixed per build, so you know your margin before you quote your client.

Price each build before you quote your client

Lead-gen, outbound and marketing agencies

S to L

White-label build

Sell lead machines under your brand. We build them; your client sees only you.

from $3,000£2,400 per build

  • One workflow, priced by size: S from $3,000, M from $5,000, L from $8,000.
  • Work under NDA. Your brand on every handover document.
  • Code in your repo or your client's repo, in Clay, or in n8n. You choose.
  • A runbook and a recorded walkthrough your team can resell.

Outcome You take on more client work without a new hire.

Agencies with a steady flow of builds

Monthly

White-label capacity

Reserve monthly build capacity for your client work.

from $4,000 a month£3,200 a month

  • A fixed amount of build work each month, agreed in advance.
  • A shared queue. You set the order of client work.
  • Fixes to builds we shipped for you, inside the monthly amount.
  • 30 days notice to stop or change the amount.

Outcome You sell builds with a known cost and a known delivery slot.

SSmall

from $3,000from £2,400

One workflow on a stack you already have. One data source, one destination.

For example: sending infrastructure, pipeline reporting

MMedium

from $5,000from £4,000

One workflow with several sources, a scoring step and a CRM write-back.

For example: inbound lead routing, account list and enrichment waterfall, job-change and new-exec alerts, website visitor identification, CRM enrichment and clean-up

LLarge

from $8,000from £6,400

A workflow that ends in live sends, with approval gates and a run log.

For example: signal-based outbound

Indicative prices. Fixed quote per build after the brief. Your client pays tools and data at cost.

Run a white-label build in 4 steps

  1. 01

    Send the brief

    Send the client's goal, stack and ICP in the scoping brief. Leave out the client name if you prefer.

  2. 02

    Get a fixed price

    We reply with a size and a fixed price, so you can quote your client.

  3. 03

    Approve the pilot

    We run the build on a small sample. You check the output before your client sees it.

  4. 04

    Hand over under your brand

    You get the code or the Clay or n8n build, a runbook and a recorded walkthrough to pass on.

Check if we fit your agency

Good fit

  • You sell outbound, lead-gen or GTM systems to B2B clients.
  • You have more client demand than build capacity.
  • Your clients ask to own the system after the contract ends.

Not a fit

  • You need someone to write copy or run campaigns day to day.
  • You want pay-per-meeting pricing.
  • Your clients sell to consumers, not businesses.

White-label questions

Do you sign an NDA?

Yes, before we see any client data.

Will you contact our clients?

No. We contact your client only when you ask us to, and then under your brand.

Can you build in our client's Clay workspace?

Yes. We can also build in code or n8n if the client wants to own the logic outside Clay.

Who supports the build after handover?

You do, with our runbook. You can also buy monthly capacity for fixes and new builds.

Do you sell to our clients later?

No. We do not pitch clients we meet through your agency.

Get a fixed price for your next client build

Send the scoping brief. We reply by email within 2 working days.

Send a scoping brief