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Job-change and new-exec alerts

Know when a champion moves or a new exec arrives

Past users and champions who move to a new company already know your product. A new sales or RevOps leader brings new priorities and a new budget review. This workflow tells the right rep when either happens.

Send a scoping brief

Mfrom $5,000 · £4,000

Indicative price. You get a fixed quote after the brief.

Trigger

A tracked contact changes company, or a target account hires a new VP of Sales, CRO or Head of RevOps.

How the job-change and new-exec alerts workflow runs

  1. 01

    List

    Watch list

    Past users, champions and target accounts sit in the database.

  2. 02

    Signals

    Check for moves

    A weekly job checks each person and each account for a change.

  3. 03

    Enrich

    Re-enrich

    The waterfall finds the new work email.

  4. 04

    AI research

    Write the reason

    An LLM writes one line that links the person's past use to the new company.

  5. 05

    Route

    Alert

    The CRM owner of the new company gets a Slack alert.

Tools

  • Crustdata or Apollo for job changes
  • LeadMagic or Apollo for new emails
  • Claude API
  • Your CRM
  • Slack

Data in

  • A list of past users and champions
  • Target accounts
  • The exec titles that matter to you

Data out

  • A dated alert per move
  • A new verified email
  • A one-line reason to reach out

You own

  • The watch list
  • The weekly job
  • The alert rules

Code or Clay?

Either works. Code has no per-action fee as the watch list grows.

See the GTM tech stack by layer and Clay vs Claude Code.

Price: size M, from $5,000

Medium: One workflow with several sources, a scoring step and a CRM write-back.

From $5,000 · £4,000 as a single build. Indicative price. You get a fixed quote after the brief.

GTM engineering pricing by size

You can buy this workflow alone at size M. It is also part of this larger build:

Teams with a defined ICP and a working offer

L

Signal-based outbound engine

Reach accounts when they show a buying signal, with a reason to reach out.

from $8,000£6,400 per build

  • Signals of your choice: funding, hiring, a new exec, pricing-page visits.
  • An AI research step that writes one reason-to-reach-out line per account.
  • Routing to a CRM owner, a Slack alert or a sequence.
  • An approval gate. Nothing sends until a named person approves it.

Outcome Your reps work a short list of accounts with a reason to talk now.

Get a fixed quote

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